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Manager, Social Media & Influencer Engagement

Req #: 1800168
Location: Summit, Summit US
Job Category: Corporate Affairs
Work Location: 86 Morris Avenue CELSUM 07901
Organization: Celgene Corporation
Schedule: 40
Employee Status: Full time
Job Type: Regular
Job Level:
Other Locations:US- NJ- Summit East


Celgene is a global biopharmaceutical company leading the way in medical innovation to help patients live longer, better lives. Our purpose as a company is to discover and develop therapies that will change the course of human health.  We value our passion for patients, ​quest for innovation, spirit of independence and love of challenge. With a presence in more than 70 countries, and growing - we look for talented people to grow our business, advance our science and contribute to our unique culture.

The Manager of Social Media & Influencer Engagement needs to be well-versed on social media channels (paid and organic), trends, content development, and influencer and community engagement.


  • Participate in developing and executing social media strategies for franchise accounts (disease and brand),
  • Develop editorial calendar and manage content strategy for franchise social media accounts, including but not limited to Facebook, Twitter, LinkedIn
  • Write compelling original copy and adapt content for social media channels
  • Participate in Social Media Review team
  • Provide social media expertise and counsel to internal organization, including staying aware of evolving social media guidelines both internally and externally
  • Work with franchise to identify opportunities for content
  • Manage daily conversations on franchise social media accounts and provide responses (triage inquiries as needed across organization)
  • Lead the public relations influencer engagement strategy and maintain ongoing relationships
  • Manage agency partners, including management of approvals of content, ad campaigns, reporting, etc
  • Deliver regular analytical reports on social media activity and influencer engagements

Key requirements / knowledge

  • BA/BS required in PR, Communications, Journalism, Marketing or other related field
  • Minimum of 5 years-experience in social media and influencer engagement
  • Healthcare/pharmaceutical communications/social media/influencer engagement experience desired
  • Excellent verbal and written communication skills
  • Proven record of developing and executing social content to drive awareness, engagement
  • Experience with paid promotion strategies, including solid understanding of social media channel ad managers and other supportive publishing and ad tools
  • Strong understanding of analytics, social listening, influencer engagement
  • Self-starter, organized, collaborative, solutions-oriented


Celgene is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Celgene complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Celgene in the U.S.
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About Celgene

Celgene is a global biopharmaceutical company committed to improving the lives of patients worldwide. At Celgene, we seek to deliver truly innovative and life-changing treatments for our patients.

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