Associate Director, Global Marketing, Portfolio Execution (Myeloid)

Description

Celgene is a global biopharmaceutical company leading the way in medical innovation to help patients live longer, better lives. Our purpose as a company is to discover and develop therapies that will change the course of human health.  We value our passion for patients, ​quest for innovation, spirit of independence and love of challenge. With a presence in more than 70 countries, and growing - we look for talented people to grow our business, advance our science and contribute to our unique culture.

The Associate Director, Global Marketing, Portfolio Execution is a key member of the Myeloid Commercial Team responsible for supporting VIDAZA® until loss of exclusivity. They will also be responsible for successfully launching new assets in the myeloid disease area. They will be a member of a myeloid G3M team leading defined business areas in conjunction with respective Medical and Market Access colleagues

Responsibilities will include, but are not limited to, the following:

• Lead the portfolio strategy execution for assigned indications, co-developing within the G3M team annual disease / brand / operating, and customer based plans including financial forecasts and analysis for the G3M team, with a focus on ex-US markets
• Develop and/or coordinate global marketing programs that are easily executed across affiliates and drive sales results.
• Serve as the Myeloid Global point of contact for assigned ex-US countries to ensure pull through of the Global brand strategy, sharing best practices among countries and providing operational support as requested by the President Worldwide Markets
• Manage annual promotional budgets, conducting ROI assessments of tactical programs and ensuring proper execution through the affiliate marketing teams or non-field based approaches.
• Provide marketing input into decision-making; including proposed markets, positioning, forecasting, , life-cycle management and scientific / promotional communications.
• Work with G3M Team, brand / indication sub-teams, operational marketing (market research, market access, congress and event management, training), Op Excellence, Medical Affairs, Regulatory, Government Affairs and affiliates to ensure appropriate understanding and implementation of the product strategies.
• Monitor the competitive environment and customer base to quickly identify and implement plan changes.
• Support the development and delivery of presentations for management, senior leadership and other, internal or external audiences as requested.
• Overnight travel (30 to 40%) to meetings within and outside Europe
• Work closely with affiliates to ensure opportunities are maximised

Skills/Knowledge Required:

• Proven track record of effective cross-functional team engagement and leadership including coaching, motivating and development planning.
• Ability to interact with, influence and provide direction to affiliates.
• Demonstrated ability to lead strategically, drive performance, build alignment, influence, execute
• Communicate effectively. Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations.
• Demonstrated initiative, creativity
• Ability to work effectively in complex, rapidly changing environments
• Strong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritise them.
• Must be able to conceptualise and articulate a vision for self and brand that energizes all functional areas and stakeholders.
• Proven team player with ability to navigate cross functionally.
• Successful candidate should have at least 8 years’ industry experience with 4+ years of marketing experience, preferably with at least 2 years of Haematology/Oncology experience in Europe

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